Remember the Mike & Ike $10 candy you use to buy at the Movie theatres? Ok, me neither! How about that $1 box of Mike & Ikes at the Dollar Tree that you use to buy and throw in your pocket or purse before going to the movies? Yeah that candy!
Word on the street is the once happy couple Mike & Ike are getting a divorce! Yes , you read right, A DIVORCE. It’s all a part of a branding facelift and marketing endeavor for the popular candy, spearheaded by ad agency Elevator Group. The new Mike and Ike candy boxes are now hitting store shelves with either Mike or Ike scriblled out. The reason for the divorce is Mike is going to concentrate on his music and Ike will be focusing on his art.
And as many new product marketing campaigns have done recently, there’s a full viral campaign going on via Facebook, YouTube, and Tumblr giving the details on the split between the millionaire candy gay guys. The mission and hope is that their relationship can possibly be saved before it’s too late. Take a look at these videos showing responses from Mike & Ike fans from across the world! This is the epitome of Genius social marketing!
“Mike is like the Jordan of candies, Ike is like the Pippen”
“Remember Mike’s Dance? It’s Tangy Twisted Time”
“Mike did this? I’m totally Team Ike after this!”